About the Bloomberg Initiative
Tobacco kills more than 14,000 people every day. Unless urgent action is taken, tobacco will kill 8 million people a year by 2030, 80 percent of them in developing countries.
In 2006, Michael R. Bloomberg, philanthropist and Mayor of New York City, launched a $125 million global initiative to reduce tobacco use in low- and middle-income countries. The Initiative was extended with a new $250 million commitment in 2008. Other funders have also made contributions to the Initiative.
The four major objectives of the Bloomberg Initiative are:
1. To refine and optimize tobacco control programs to help smokers stop using tobacco and to prevent children from starting.
2. To support public sector efforts to pass and enforce key laws and implement effective policies, including taxing cigarettes, preventing smuggling, altering the image of tobacco and protecting workers from exposure to secondhand smoke.
3. To support advocates’ efforts to educate communities about the harms of tobacco and to enhance tobacco control activities that work towards a tobacco-free world.
4. To develop a rigorous system to monitor the status of global tobacco use.
The Bloomberg Initiative to Reduce Tobacco Use is implemented though five partner organizations: the Campaign for Tobacco Free Kids, the Centers for Disease Control and Prevention Foundation, the Johns Hopkins Bloomberg School of Public Health, the World Health Organization and the World Lung Foundation.